I remember the time I used my book launch checklist with an anthology I had been brought in to help at the last minute. We didn’t have time to plan a full launch, but we could adapt it to the time we had left before release, and at the time - it seemed so crazy.
Then during release week, a Category 5 hurricane hit the East Coast of America and there were horrific bushfires on the West Coast. Readers went quiet because real life was happening. Authors in the anthology were impacted as well and were unable to be fully present with their marketing.
But we are able to look back on that release and be thankful that we had a plan in place that meant we were able to adapt to bad things happening, and sell the anthology at full price, and see each of the participating authors make a significant profit. And our charity received a hefty donation! Even with so little time to plan and serious natural events taking place, we had an incredible launch that the authors STILL talk about to this day.
You aren’t getting younger, time isn’t going to slow down, there’s always going to be a reason to delay your book launch (or not do it at all). Take it from me. Don’t.
Seize the moment and have the confidence that with Book Launch Power, we’ll be here to make sure your release is as amazing as it can be.